Right around the time I was putting the finishing touches on the initial version of PlateWire, I had an awful experience at a local dealership when seeking service for our family's Land Rover, Molly. The way I was treated by the dealership, Rosenthal Land Rover upset me so that I decided to vent my feelings publicly (notice a recurring theme? . I registered and posted http://RosenthalSucks.com and within days I was amazed at the response I received from other ex-Rosenthal customers, apparently I wasn't the only one they had treated like a 2nd class citizen, it seemed to be regular pattern with these guys.

Obviously, Rosenthal was not very happy with the web site, and asked me on several occasions to take it down. I replied, on what grounds? My claims we're truthful and not slanderous, I was only educating other individuals before they too became victims of Rosenthal. So I offered them this solution: I developed a small site (inspired by this incident) RespectThyCustomer (very, very rough, I've hardly put 4 hours into it), and offered Rosenthal a solution; send RespectThyCustomer 100 or so happy customers that give Rosenthal a positive feedback on the web site, and I would freely hand over the RosenthalSucks.com domain to them. They declined, well actually they never even acknowledged my offer, I guess they don't care to make happy customers?

In the midst of everything thats been going on this week, I received an email from the Internet Sales Manager, inquiring about my current car needs; "Perhaps we missed your business last time or you decided to put off your purchase for a time, but you now have a need for a new or pre-owned vehicle. ". So now they know exactly what I want and when I want it? When did they invent the mind reader, I'm sure other dealerships would be interested in their technology :-P

The funny thing is this; RosenthalSucks.com is actually the reason that PlateWire got it's first article in the Washington Post! A  reporter had contacted me about RespectThyCustomer, and the reason behind it. During our conversation I mentioned PlateWire, and the rest as they say is history.

The sales manager at Rosenthal has since emailed me letting me know I have been removed from all email sales list, you'd figure they would have done this previously, but their incompetence does not surprise me.

It is my ardent belief that a new age is just over the horizon, an age in which the voice of the people will become so loud the powers that be will no longer be able to drown it out.

Let your voice be heard!